August is National Breastfeeding Awareness Month. Each week of the month is further separated to highlight important differences in communities. Throughout the country, many organizations and causes work together to spread information and support breastfeeding, as well as to address systemic issues that continue to plague many groups of people.
The first week is recognized as World Breastfeeding Week and is often when information and many general posts are shared. It sets the stage for the rest of the month and introduces the focus of the year. This year, the theme is "This Is Our Why." Why do we fight each day for more breastfeeding access? Why is this so important to so many people? Why are we passionate about breastfeeding? This thought will be incorporated into the information shared, creating a cohesive message.
The second week is dedicated to Indigenous Milk Medicine, and many Natives share how breastfeeding has helped them connect with their culture and history, as well as the things that are lacking in their communities. Many reservations are remote and far away from even a hospital, let alone lactation specialists or supportive pediatricians. This leads to a lack of support and ultimately makes breastfeeding very difficult.
The third week brings Asian American, Native Hawaiians, and Pacific Islanders into focus and shows how these cultures have historically been marketed to by formula companies and have been left with very few resources for breastfeeding success. Many Asian cultures in our area may not consider breastfeeding and go straight to formula feeding.
The fourth week is Black Breastfeeding Week. Statistics show that Black infant and maternal mortality is the highest in this country—the national average is 20.1 per 100,000 births, while the Black maternal mortality rate is 44 per 100,000. Black Breastfeeding Week is one of the most important aspects of the month and is often a large focus.
Finally, new this year, the last week (spilling into September) is Semana de la Lactancia Latina—Latina breastfeeding week. Hispanics encounter a language barrier as well as cultural differences when it comes to breastfeeding, which can make it hard to talk about.
As you can see, this month is full of information about all aspects of breastfeeding. There will be many national social media posts and from the California Breastfeeding Coalitions along with many free online presentations that you can attend throughout the month. We encourage you to explore things that you may not know much about.
Written by Elizabeth Krey, IBCLC - Lactation Coordinator with Tulare County WIC
Relevant Resources:
California Breastfeeding Coalition: https://californiabreastfeeding.org/