Friends of Tulare County (FTC), which serves a diverse population, began looking for a way to assist residents when the COVIC-19 pandemic hit Tulare County in March 2020. FTC realized the County’s need for additional resources to resolve funding gaps, as well as to be forward-thinking in every aspect of the way the County addresses the pandemic, while also assisting health care and community partners who bring a unique service to the county.
With these goals in mind, FTC accepted a $50,000 grant on April 23, 2020, from Listos California, a state program that helps individuals, families, and communities prepare for and address disasters like wildfires, earthquakes, and floods. In collaboration with Self-Help Enterprises, FTC is administering a COVID-19 outreach campaign to reach vulnerable community members throughout Tulare County who may be challenged by linguistic, access, or functional needs (AFN).
During the months of May through July, numerous public service announcements will go out. Media outlets include billboards and mobile apps (English/Spanish), three radio stations (English/Spanish/Hmong/Punjabi), a television station (hard of hearing/ASL), printed postcards for senior residents (English/Spanish), and printed bandannas (English/Spanish) for the homeless population.
Messaging will be focused on precautions against COVID-19, symptoms of COVID-19, the spread of COVID-19, and members of the senior population (65+) who need assistance.
Friends of Tulare County is dedicated to promoting the safety, health, and well-being of all residents of Tulare County and strives to assist underrepresented and disadvantaged populations of all ethnicities and cultures through donations, charitable giving, and grant funding.
To learn more about Listos California, visit https://www.listoscalifornia.org.
If you are interested in seeing how you can help locally with the COVID-19 response, visit FTC’s Emergency Relief Fund at bit.ly/3bxO1CN.